Hey👋 ! I’m Danielle, your resident conversion optimization nerd using the power for good, not evil to help sell more life changing offers with positioning & funnels optimized for cold traffic over at danielleklemm.com.
Now Let me state the obvious for a second and say we all know what online checkout pages look like right?
Whether it was your recent amazon delivery or hello fresh purchase… its hard to live in 2024 and not have used on.
BUT in case you haven’t or want to jog your memory here’s a few examples
Now that we got the obvious out the way, I**’m not going to teach you the elements you already know like how to link a credit card processor i.e. stripe, paypal.**
Or restate again what they get in the description
Or tell you to use any testimonials you have around those that were on the fence who saw the value.
Along with taking out the friction by having them fill out as least as possible (easier with google autofill)
Those are all good and baseline.
But you’re here to optimize - you’re here for the hush hush data-driven and psychological based strategies that move the needle beyond tinkering with button colors right?
For most checkout pages depending on the builder you’re on i.e. Shopify, square etc you edit do too much of the actual page vs others for courses like Kajabi you have more flexibility and can add code to customize even further.
BONUS: In case you do use stripe as an option and can add/edit text on your checkout page, you can add something like this here for more eco conscious customers ‘ By the way, 1% of all purchases made through Stripe (not PayPal) are donated to removing CO2 from the atmosphere!’ example from Claire Paniccia.